Windows vs. Walls

I love Microsoft’s new Windows campaign. Not the Seinfeld / Gates commercials about nothing, but the NEW new Windows campaign.

The commercial begins with a PC-looking fellow quite similar to the one featured in Mac vs. PC ads who states simply, “I’m a PC, and I’ve been made into a stereotype.” Then a montage of people from every walk of life, varied professions, and from around around the world begin stating that they too are PCs. The variety of folks runs the gamut from Eva Longoria to Deepak Chopra, to the guy who says. “I’m a PC—and I’ve got a beard.”

The ad does a great job of going up against the Mac ads without directly confronting them. It conveys that everyday people in everyday life use Windows and manages to make Apple seem even more snobbish than before. My favorite line is from the professional boxer at the end of the “I’m a PC” ad: while holding down his opponent, he looks at the camera and says, “Got a problem with that?”